When you think about search engine optimization (SEO), what kind of actions come to mind? For many, the image that comes to mind is one of carefully optimizing their website to be better suited to search engine indexing. That means that they create content that is designed specifically to appeal to both potential customers as well as search engines. This is an accurate picture! It doesn’t mean that all SEO takes place solely on your own website, however, or that optimizing content for elsewhere on the web isn’t important. Off page optimization is an important technique to master for almost anyone attempting to grow their business.

What is off page optimization?

Off page optimization is, as the name suggests, a form of SEO that encompasses content that is not posted on your content. This can mean a lot of different things. For some, this will include things like guest blogging, social media marketing, and influencer marketing designed to help build the reputation and authority of the business in question. For others, it might focus solely on link-related off page optimization. This is the practice of building backlinks with both natural and manually built links to help improve the popularity and ranking of your site in search engines.

Is off page optimization really necessary?

Some people might read the above and conclude that off page optimization sounds like a lot of work. It can be a lot of work, however it is important to remember that building your business’ reputation is an important part of your success. You can’t have only a website and expect consumers to opt for your business when there’s literally no other mention of you anywhere else on the web. They’re more likely to pick a site that has plenty of off page mentions.

For more information about off page optimization and how it can help build your business, reach out to iPitCrew today!