When you think about marketing your business, what kind of advertisements come to mind? For many people, the response is increasingly related to search engines. Most users find businesses to support using a search engine like Google, which means that search engines are an important place to target potential customers. Search engine optimization (SEO) is the form of marketing that pertains to search marketing, and it is a common and effective marketing technique. This includes both SEO and SEM (search engine marketing).

What is SEO?

Most businesses today will ensure that their website content is prepared with SEO in mind. That means that it was created with SEO techniques and methods in mind. This includes things like customizing meta data and descriptions to improve a website’s ranking in search engine results. This, in turn, increases the number of people who see and interact with the website when they use specific search terms and phrases.

What is SEM?

Search engine marketing (SEM) is another form of search marketing. Unlike SEO, SEM is a way to use search engines to gain visibility and traffic by paying for advertising spots for specific search queries. That means that instead of just hoping that your business will rank well, you can pay to appear at the top of Google’s search results page. There are a few different ways to go about this, but it can be a great addition to more traditional SEO marketing and should be considered when you’re looking into developing your search marketing strategy.

For more information about search marketing and how it can make your marketing process more effective, reach out to iPitCrew today!


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