Are you looking for a way to boost your lead generation and potential revenue? You might want to look into new marketing techniques to give you the extra edge you’re hoping to achieve. That includes utilizing a varied number of marketing forms and channels in your marketing strategy. This can include things like search engine optimization (SEO) in all of its various flavors, traditional marketing campaigns, and even direct mail campaigns. One form of marketing that is often overlooked is display advertising. While it might not seem like the most glamorous method of marketing, it is an effective one.
What is display marketing?
Display marketing is a form of advertising that is displayed on a website. It’s probably one of the most common methods of advertising available, and the one that immediately comes to mind when you think about ads on a forum or website. Display ads are things like banner ads or video that show up on a particular page. These ads are different from other forms of marketing in that they are not typically text-based. Instead, they take the form of images, video, or audio to help attract attention and convey information.
What is the purpose of display marketing?
It might sound a bit odd to say this, but the main point of display marketing is to increase your brand’s exposure and people’s awareness of it. Now that might sound like an obvious response – after all, isn’t all marketing designed to do that? While it is true that, to a point, all marketing is designed to attract interest and attention, display marketing is pretty much solely used for that purpose. It includes promotional videos and images that give viewers an immediate glimpse into your brand.
For more information about display marketing and how it can make your marketing process more effective, reach out to iPitCrew today!