What does your online presence look like? If you aren’t sure, take a moment to look up your business’s ratings and reviews on various review sites across the web. You might be surprised at just how many entries you find, not to mention the types of reviews that they contain. It is important to remember that individuals with extreme emotion, particularly if that emotion is negative in nature, are more likely to share their experiences than individuals who are satisfied and have no issues one way or another. That means that despite maintaining good business relationships with the vast majority of your clients, you could end up with reviews and ratings that paint a very different picture.
In order to help manage these issues and maintain your good image, it is important to invest in the services of professionals.
The Right Response
If you are already struggling with negative reviews and ratings, you might be tempted to just write the situation off as something that simply can’t be fixed. This is not the case! There are things that can be done to improve both of these issues. In certain situations, for example, it might be beneficial to reach out to a dissatisfied customer and attempt to determine where exactly the breakdown in communication occurred. This can help appease unhappy clients and get some of those ratings and reviews to a better threshold.
In addition to addressing negative reviews and ratings, it is also important to give happy customers a reason to leave their own comments. For many, simply mentioning that you’d appreciate a review can help spur them into action. For others, it might be helpful to reach out in other ways. Whether you are reaching out to unhappy customers or are encouraging satisfied customers to do some of their own outreach, however, the important thing to keep in mind is that experienced professionals are vital to the equation.
For more information about ratings and reviews, and how the experts at iPitCrew can help, contact us today!