For nearly 20 years now David Andrew, aka “The Professor” has worked in the online e-commerce arena. First as the owner of a successful online cigar shop called “Casa de Cigars” during the earliest stages of online retailing, and later as Director of Marketing for a family-owned Ford and Chevrolet Dealership renown for world-class customer service. It was during his time as Director of Marketing and E-Commerce for this rural dealership family that “The Professor gained automotive industry acclaim as the architect of an aggressive internet strategy that allowed this already flourishing Dealership family to expand their reach to compete with larger volume, more geographically desirable dealership locations. It was during this period of dealership marketing and e-commerce when it became apparent that much of his success was due not to any amazing exclusive process, but more likely attributed to the limited number of others in the dealership arena with the same understanding of the online market space. An understanding absent third party and corporate self-interest and further developed by being in the position to analyze all products and services from an end user’s perspective.
During David’s academic and career journey, it became clear there was a need in the automotive dealership arena for a digital media marketing and advertising agency, which strategically aligned with the “Dealer Owner’s” best interest. An agency which differentiated itself through “expertise” both academic and practical experience, as well as “Best In Class” technology, personnel, products, and services. It was during this period that the mission became clear and the iPitCrew® became reality. Today iPitCrew provides services to some of the largest Dealer Groups in the US and Canada for Digital Media Marketing and Advertising.