Give your business the very best chance at success possible by increasing its use of digital marketing and online media. Working to improve your online visibility is a vitally important part of creating a business that reaches a wide audience and thrives rather than quietly dying out. With that in mind, working with experts who can help you maximize your online visibility via cross channel marketing and the accurate use of SEO and SEM can optimize your online performance and prove an incredibly important investment.
What is SEO/SEM?
Search engine optimization (SEO) and search engine marketing (SEM) are two effective options to help market your business and boost your online visibility. They make use of the most commonly used online feature – the search engine – to boost customer awareness and interest in your service. This is done by optimizing your website’s content to attract the attention of search engine queries related to certain keywords and phrases. Additionally, SEM allows you to purchase paid marketing real estate related to those same keywords and phrases, guaranteeing that your website is shown in searches.
This is, of course, only half the battle. It is equally important to embrace cross-channeling marketing.
What is cross-channel marketing?
Cross-channel marketing, much as the name implies, is marketing that takes place across different channels. In practical terms, this often means across different devices. Much of your target audience will likely use a smartphone in addition to something like a laptop or tablet to browse your website and look for the best business to suit their needs. That means that you have to understand how best to market to each of these devices in order to attract as much attention as possible.
For more information about our online visibility services and how they can help you improve your effectivity in reaching your target audience, reach out to iPitCrew today!
Search Engine Marketing (SEM) also known as Pay-Per-Click (PPC) is a short-term strategy used to get high search engine visibility for related keywords in a short period of time and can be a powerful tool when combined with a long-term strategy of Search Engine Optimization (SEO)
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